The power of the Naming Effect should not be underestimated....

The power of the Naming Effect should not be underestimated. It is literally the power to bring new “realities” into existence.[g.] Because of this power the various wars on “crime,” “poverty,” “addiction,” and the like not only continue in a state of chronic failure: they are doomed to be waged forever, so long as they continue to be framed in those terms.

Names mean a lot, just by themselves. A name is a story in a word. The story is hard to shake and shapes how people interact with the thing often as much as the truth about the thing if not more.

www.joshbeckman.org/notes/621873098