Note on Apple’s Blue Ocean via John Siracusa

Nintendo’s “blue ocean” strategy was to stake out a position where none of its competitors were present. The idea of creating a standard-definition game console in the generation when all the other consoles were moving to HD seemed ridiculous, but that’s exactly what Nintendo did. In place of impressive graphics, the Wii differentiated itself with its motion controls and a low price. It was a hit.

FROM:

John Siracusa

Apple’s Blue Ocean

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