when Netflix drops a big new show “it feels like a software ...

when Netflix drops a big new show “it feels like a software update is being pushed to everyone’s brain.” I’d recently noticed how The Queen’s Gambit had suddenly caused everyone to start talking about chess, as if the game itself was something we’d all just found out about. What that moment revealed to me was Netflix’s ability to program cultural discourse in a relatively direct way

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www.joshbeckman.org/notes/256461176