I attempt to run the company perpetually at medium-risk, wit...

I attempt to run the company perpetually at medium-risk, with occasional forays into high-risk to grow – trusting ourselves to surf this tightrope – don’t laugh at the mixed metaphor, that’s what it feels like – and sometimes it takes a while to get my sea legs at a new scale, to discover what a tolerance of “medium” feels like when the numbers themselves change. Your sensitivity and tolerance improve only with practice. I wish I’d been given toy businesses to play with at school, just as playing with crayons taught my body how to let me draw.

Whenever possible construct a sketch or toy or prototype to learn the risks of a new stage or new medium.

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www.joshbeckman.org/notes/623313537