![the **best alternative to a negotiated agreement** or **BATN...](https://readwise-assets.s3.amazonaws.com/static/images/article2.74d541386bbf.png)
the best alternative to a negotiated agreement or BATNA (no deal option) refers to the most advantageous alternative course of action a party can take if negotiations fail and an agreement cannot be reached
BATNA is the key focus and the driving force behind a successful negotiator. A party should generally not accept a worse resolution than its BATNA.
BATNA of the other party determines their negotiating power.
Josh Beckman