So even though defining the strategy from scratch is the hardest part, keeping it alive with regular heartbeats is where you bring everyone else along through proof.
It’s a chance to show that the strategy is not just an academic exercise from the leadership canon, but a practical tool that is making a difference to the team. It’s a chance to reflect, to celebrate, and to keep the team aligned.
This should be part of the drip . A strategy and technical direction isn’t an artifact, but a path that you need to continuously reference while moving the team and product forward.