![To write about something hard to explain, write a detailed l...](https://substackcdn.com/image/fetch/w_1200,h_600,c_fill,f_jpg,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F21fe4e1d-ae81-41e9-b4cd-ab499c259bcd_832x1010.png)
Josh BeckmanTo write about something hard to explain, write a detailed letter to a friend about why it is so hard to explain, and then remove the initial “Dear Friend” part and you’ll have a great first draft.
startupyWhy You Need a Project, a Phrase I Will 100% Use, and a Great List of the Best People in PR