Note on Don't Sell Stock to Donate via Jeff Kaufman's Writing
When you sell stock [1] you pay capital gains tax, but there’s no tax if you donate the stock directly. Under a bunch of assumptions, someone donating $10k could likely increase their donations by ~$1k by donating stock. This applies to all 501(c) organizations, such as regular 501(c)3 non-profits, but also 501(c)4s such as advocacy groups.
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