Note on Something Deeper Than Hantavirus via Your Local Epidemiologist

In crisis communication, a well-known formula is: outrage x hazard. So even if the hazard is low, if concern is great, you’d better be speaking with clarity, acknowledging uncertainty, listening to the questions, concerns, and confusion, and bringing people along for the ride.

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FROM:

Your Local Epidemiologist

Something Deeper Than Hantavirus

Calibrate to the audience perception.